Archetypes
12 types
Trend-based
Prove a trend is happening, then shop the best versions.
Hook, why now, proof, why it works, product groups, how to wear it, takeaway.
Brand-based
Use brand momentum plus editor POV to drive shopping.
Why this brand now, brand codes, hero picks, category picks, who it is for.
Sale-based
Combine urgency, price logic, and curation.
Urgency lead, why the sale matters, best-value picks, sections by price/category.
Child-category-based
Own a precise shopping query such as black midi dresses.
Why this item matters, what makes a good one, product groups, styling ideas.
Color-based
Turn a color trend into a cross-category shopping story.
Why the color is having a moment, proof, styling notes, product groups by category.
Celebrity-based
Use one sighting or outfit to validate a buyable trend.
Scene, outfit breakdown, key item extraction, similar products, styling takeaway.
Retailer-based
Frame one retailer as the best place for a mood, season, or trend set.
Why this retailer now, what it is doing well, best sections, sellout risks.
Street-style-based
Translate observed city/fashion-week style into shoppable formulas.
City context, observed formulas, why they matter, products that recreate the look.
Runway-based
Translate runway direction into wearable shopping picks.
Runway signal, designer proof, wearable translation, product groups.
Outfit-formula-based
Sell a complete look formula, not just one item.
Formula hook, why it works, key pieces, substitutions, styling close.
Gift-guide-based
Organize products by recipient, price, or occasion.
Gift angle, recipient logic, best picks, price tiers, final guidance.
Seasonal shopping edit
Build a broad seasonal shopping story around a clear POV.
Seasonal shift, wardrobe need, editor curation, product groups, close.